BBC Global News: SOE Toolkit

BBC Global News, the international news and current affairs television channel, created a campaign-testing tool that allows advertisers to measure the effectiveness of branded content.

Project summary

Branded content is a growing area for advertisers, but measuring its effectiveness against campaign objectives is a lot harder to demonstrate. Off the back of an award-winning piece of research into the emotional impact of branded content, BBC Global News have produced the SOE Toolkit; a cutting edge research product allowing brands to do just that, using a unique combination of facial coding tech, eye-tracking, and psychological techniques. The SOE Toolkit has been built in a way that delivers deep, robust and granular analysis of the emotion impact of branded content creative, demonstrating to the advertiser the correlation...

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