Annalect: Emotional response to ads on different platforms

Annalect, Omnicom Media Group's digital-buying and data hub, tested the emotional responses elicited on different creative platforms.

Campaign details

Brand: Annalect

Project Summary

In a world of constant stimuli and attention span decreasing, we believe more than ever, it is essential that our communication reach and leave a mark on the consumer. Not just in memory but on a more subconscious level.

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