IAB Annual Meeting - Interactive brands get tough in tough times

Geoffrey Precourt

This paper reports from day one of the Interactive Advertising Bureau's annual meeting in Orlando. WARC Online's U.S.

IAB Annual Meeting - Interactive brands get tough in tough times

Geoffrey PrecourtWARC Online

"In tough economic times, all kinds of brands - agency brands, consumer brands and media brands - need to battle back against commoditization," Randall Rothenberg,...

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