IAB 2009: The Future Arrives for Mobile Media

Reporting from the Interactive Advertising Bureau's (IAB) leadership conference, WARC Online's U.S. editor Geoffrey Precourt focuses on latest advances in mobile media, covering developments from mobile ad network AdMob and mobile sharing platform Buzzwire.

IAB 2009: The Future Arrives for Mobile Media

Geoffrey PrecourtWARC Online

The most distracting event of the three-day Interactive Advertising Bureau (IAB) leadership conference thankfully came on the morning of the last day of the conference in the last week of February 2009.

Omar Hamoui, founder/ceo of mobile ad network AdMob, took to the stage to brief the audience on the state-of-the-art appeal of mobile advertising. I did not come with as much skepticism as I would have brought two or three months ago. But I've been working with the good folks at the Advertising Research Foundation puling together...

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