IAB 2009: The Future Arrives for Mobile Media

Geoffrey Precourt

Reporting from the Interactive Advertising Bureau's (IAB) leadership conference, WARC Online's U.S. editor Geoffrey Precourt focuses on latest advances in mobile media, covering developments from mobile ad network AdMob and mobile sharing platform Buzzwire.

IAB 2009: The Future Arrives for Mobile Media

Geoffrey PrecourtWARC Online

The most distracting event of the three-day Interactive Advertising Bureau (IAB) leadership conference thankfully came on the morning of the last day of the conference in the last...

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