In this provocative speech to the 2007 ANA Agency Client Forum, O. Burtch Drake, the then 4A’s (the American Association of Advertising Agencies) President, examines client-agency partnerships, and argues that some agencies and industry media could do more to ease this often fraught relationship.
I wonder why
O. Burtch Drake4A's President
I am pleased to have been invited here to speak with you, but I think this comic venue is probably more appropriate for a stand-up guy rather than this career 'suit'. Be that as it may, I appreciate this opportunity...
