i-wireless

1999-2000 mixed media campaign in the U.S. for I-wireless, a cell phone brand from Cincinnati Bell Enterprise Co.
Agency: Gee Jeffrey and Partners Advertising, TorontoAuthor: Trevor Schoenfeld

SERVICES GENERAL SILVER

Cincinnati Bell Enterprise Co

iwireless 

Executive Summary

iwireless has become the most successful prepaid wireless brand in North America in the 18 months since its October 1999 launch in Cincinnati/Dayton, Ohio.

Cincinnati/Dayton is an extremely competitive market, with all the national brands active, except for AT&T. Even so, iwireless has achieved higher penetration and lower CPGA (see glossary) than any other prepaid wireless brand in North America. iwireless subscribers also generate higher ARPU, at close to double the industry average.

iwireless has been lauded as...

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