I want my agency to make a profit

David Wethey

This paper suggests ten ways in which advertising agencies can make a profit in today's unpromising environment of fees and payment by results.

I want my agency to make a profit

David WetheyAgency Assessments International

We work for advertisers, advising them on all aspects of their agency relationships. Whether we are working on a pitch or a relationship management assignment, agency compensation is always a factor. Over the 18 years of Agency Assessments International (AAI) we must have helped negotiate well over 100 deals. Nearly all our clients (and all the ones we would like to work with again) say something along the lines of the title of this piece. Despite endless cost-cutting. Despite the attentions of an ever more powerful procurement...

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