I sleep with my mobile - insights throughout social network

Alexandre Crivellaro and Celina Takemura

The article describes a new method for extracting insights from monitoring social networks. Methods for analysing the unstructured data stream from social networks are classified in various ways: ratings analysis, content analysis, ethnographic research.

Social media effectiveness
Brazil
Online panels & communities
Qualitative theories & methods
Strategy

I sleep with my mobile – insights throughout social network

Alexandre Crivellaro and Celina Maki TakemuraIBOPE Media International, Brazil

INTRODUCTION

Generating insights through qualitative research is by far the most attractive and frequently used...

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