I sleep with my mobile - insights throughout social network
Alexandre Crivellaro and Celina Takemura
The article describes a new method for extracting insights from monitoring social networks. Methods for analysing the unstructured data stream from social networks are classified in various ways: ratings analysis, content analysis, ethnographic research.
I sleep with my mobile – insights throughout social network
Alexandre Crivellaro and Celina Maki TakemuraIBOPE Media International, Brazil
Generating insights through qualitative research is by far the most attractive and frequently used...