I pay, you pay, someone else pays
Joe Mandese
As we wrap up 2007, is it just me, or doesn't it feel a little like year-end 1999? Internet-based media companies are once again the darling of both Wall Street and Madison Avenue. The big ad agencies are once again scrambling to restructure, acquire and integrate interactive services. Some names have changed, but big players once again threaten to marginalise and disintermediate traditional advertising agencies. And gurus are once again sermonising about the new economics of media.
The latest sermon comes from Chris Anderson, the editor of Wiredmagazine and...