I Enjoyed It! Programme Appreciation – What is Being Measured and How Can it be Used?

This paper describes how the appreciation measure in the Danish meter system provides discriminating results from a simple five-point scale.

Valuing Television Programmes

I Enjoyed It! Programme Appreciation What is Being Measured and How Can it be Used?

Alexander P. Nielsen andErik Nordahl SvendsenDR TV, Denmark.

INTRODUCTION

People watch television because they enjoy it. Through television...