'I don’t like it, but I don’t know why'

Most marketers and researchers have experienced situations where a market or a brand behaves in a manner they cannot decipher.

“I don't like it, but I don't know why”

Simon VangelderTwoMinds Research

THE BUSINESS PROBLEM

There would be few marketers or researchers that have not experienced one of those situations where a market or a brand behaves in a manner we cannot...

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