Hyundai: We Made Wah

Hyundai, an automotive company, increased brand consideration in Canada by acknowledging its Korean roots.

Campaign details

Brand: Hyundai Brand owner: Hyundai Motor Group Entrant company: Innocean Worldwide Canada Idea creation: Innocean Worldwide Toronto Market: Canada Sector: Automakers & marques Media channels: Newspapers, Outdoor, Out-of-home Budget: 10 - 20 million

Executive summary

Hyundai Canada–we made WAH!

This case is about how Hyundai claimed its Korean roots and reinvented itself in Canada with a new communication platform, creating momentum for the brand and paving its way into the future.

Our Key Performance Indicators (KPIs) were changing brand perception by increasing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands