Campaign details
Brand: Hyundai Brand owner: Hyundai Motor Group Entrant company: Innocean Worldwide Canada Idea creation: Innocean Worldwide Toronto Market: Canada Sector: Automakers & marques Media channels: Newspapers, Outdoor, Out-of-home Budget: 10 - 20 million
Executive summary
Hyundai Canada–we made WAH!
This case is about how Hyundai claimed its Korean roots and reinvented itself in Canada with a new communication platform, creating momentum for the brand and paving its way into the future.
Our Key Performance Indicators (KPIs) were changing brand perception by increasing...