Hyundai: We Made Wah

Marcio Beauclair, Dylan Konecny, Ian Mackellar

Hyundai, an automotive company, increased brand consideration in Canada by acknowledging its Korean roots.

Campaign details

Brand: Hyundai Brand owner: Hyundai Motor Group Entrant company: Innocean Worldwide Canada Idea creation: Innocean Worldwide Toronto Market: Canada Sector: Automakers & marques Media channels: Newspapers, Outdoor, Out-of-home Budget: 10 - 20 million

Executive summary

Hyundai Canada–we made WAH!

This case is about how Hyundai claimed its Korean roots and reinvented itself in Canada with a new communication platform, creating momentum for the brand and paving its way into the future.

Our Key Performance Indicators (KPIs) were changing brand perception by increasing...

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