Hyundai: She's Electric

Hyundai, an automotive brand, launched a program called Hyundai: She's Electric to create a more meaningful connection between its brand and the annual Australian Boardriders Battle (ABB), authentically impact female surfers, and captivate the broader world of surfing culture.

Campaign details

Brand: Hyundai Brand owner: Hyundai Motor Group Entrant company: Innocean WorldwideIdea creation: Edelman Sydney Market: Australia Sector: Automakers & marques Media channels: Social media, Television & Connected TV, Outdoor, Out-of-home, Events & experiential, Public relations Budget: Up to 500k

Campaign video

Creative assets

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