Hyundai New Santa Fe: Drive SA(nta)FE Together

Yoohyun Kim

Hyundai, a car manufacturer, launched a campaign in Indonesia to raise awareness of the new Hyundai Santa Fe.

Campaign details

Brand: Hyundai New Santa FeBrand owner: PT Hyundai Motors IndonesiaLead agency: Innocean IndonesiaCountry: IndonesiaIndustries: “Media channels: Mobile & apps, Online video, Websites & micrositesBudget: Up to 500k

Executive summary

A younger player in Indonesia's highly cluttered SUV category, Hyundai Santa Fe—a sports utility vehicle manufactured by South Korean car manufacturer Hyundai—has established a reputation for being among the best midsize SUVs in the market. This, despite very minimal marketing efforts prior to Hyundai's official entry into Indonesia as main distributor and brand owner in 2020....

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