Hyundai Motor India: Great India drive 2023 – commemorating 75 years of India’s independence

Hyundai, a car manufacturer, invited 17 Indian auto journalists to participate in ‘On Top of the World – The Kargil Challenge’ to position itself as a disruptor brand and create awareness for the Hyundai Tucson, showcasing its capabilities.

Situation Analysis

India is one of the most competitive automobile markets in the world. With a deluge of content and similar product features being offered by competing brands, marketers need new strategies to engage customers. In India's 75th year of independence, Hyundai's PR team found the answer in creating an experience 'beyond mobility' for the 17 best auto journalists with the theme 'On Top of the World - The Kargil Challenge'.

We are living in times of content deluge, with consumers receiving content through all avenues possible - offline media, TV, OTT, social media et al. Audiences' attention...

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