Hyundai wanted to target young urban Belgians with the launch of its i30 model. In a campaign created by Duval Guillaume Brussels, the central creative idea was to give away “H” shaped signs as fake helicopter landing pad signs to mark a suitable “landing spot” for a new i30.
Hyundai – Helicopter Drop (Belgium)
Agency name: Duval Guillaume BrusselsClient name: HyundaiCategory: Product Launch/Relaunch/Trial campaigns
BACKGROUND
With the launch of the new i30, Hyundai entered the C-segment, the most competitive car segment in Europe....
