Hyundai - Helicopter Drop (Belgium)

Hyundai wanted to target young urban Belgians with the launch of its i30 model. In a campaign created by Duval Guillaume Brussels, the central creative idea was to give away “H” shaped signs as fake helicopter landing pad signs to mark a suitable “landing spot” for a new i30.

Hyundai – Helicopter Drop (Belgium)

Agency name: Duval Guillaume BrusselsClient name: HyundaiCategory: Product Launch/Relaunch/Trial campaigns


With the launch of the new i30, Hyundai entered the C-segment, the most competitive car segment in Europe. To get noticed, the car had to be introduced with a big bang.

It was an opportunity to highlight not only the newness of the car, but also the fact that this new model announced the new ambitions of Hyundai.


The new i30 target was defined as young, urban & internet-minded. The internet therefore became the leading channel in the...

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