Hypo Toilet Cleaner: The Toilet Rescue campaign

Emmanuel Adediran

Toilet cleaner brand Hypo drove awareness and growth in Nigeria with the Toilet Rescue campaign that cleaned up toilets in tenement houses.

Campaign details

Brand: Hypo Toilet CleanerBrand owner: Multipro Enterprise LimitedEntrant company: Mediareach OMD - NigeriaIdea creation: MediaReach OMD LagosMarket: AfricaSector: Household & domesticMedia channels: Online video, Word of mouth, influencers, KOLs, Outdoor, out-of-home, Public relations, Social media Budget: Up to 500k

Executive summary

For a new brand playing in an emerging category with well-established players.

We identified a societal problem affecting our consumers and designed a simple solution to address it, while simultaneously achieving our marketing objectives in a sustainable manner.

Market background & objectives

The toilet...

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