Hypo Toilet Cleaner: The Toilet Rescue campaign

Emmanuel Adediran

Toilet cleaner brand Hypo drove awareness and growth in Nigeria with the Toilet Rescue campaign that cleaned up toilets in tenement houses.

Campaign details

Brand: Hypo Toilet CleanerBrand owner: Multipro Enterprise LimitedEntrant company: Mediareach OMD - NigeriaIdea creation: MediaReach OMD LagosMarket: AfricaSector: Household & domesticMedia channels:Online video, Word of mouth, influencers,...

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