Hypercontext: Same as it never was

Joseph Brown and Andy Dexter

Technological advances are engendering debate on the survey production line, but the process is only part of the story.

Hypercontext: Same as it never was

Why New Media research can be truly different

Andy Dexter DVL Smith Ltd andJoseph Brown DVL Smith Ltd

WHAT IS HYPERCONTEXT?

Technically, hypercontext is a term used by web designers. Hypercontext is a 3-layer model for adaptive hypertext. The model supports the use of multiple interpretations of objects of information. Whenever an object is accessed, hypercontext determines the context in which the access has taken place and presents the appropriate interpretation to the user. It can be dumb or smart: dumb if the interaction is human-computer: smart if the interaction...

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