Hygrade Food Products Corporation: Michael Jordan Ads For Ball Park Franks campaign (1993)

Alan Joyce

The hot dog may be the all-American food of the twentieth century, a classic product linked with summer days and baseball games since its introduction in 1901.

Hygrade Food Products Corporation: Michael Jordan Ads For Ball Park Franks campaign

Alan Joyce

Overview

The hot dog may be the all-American food of the twentieth century, a classic product linked with summer days and baseball games since its introduction in 1901. But in the health-conscious 1980s even the power of nostalgia could not sell more frankfurters, and as the 1990s approached, every major manufacturer saw sharp declines in sales. Hygrade Food Products Corporation was faced with the challenge of selling its beefy "Plump When You Cook 'Em" Ball Park Franks to an aerobicized American public that preferred relatively healthy...

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