Husqvarna: Happy birthday from Earth

Husqvarna, a Swedish manufacturer of gardening equipment, turned a niche cultural reference into a heart-warming product-based campaign that led to a 1,100% rise in brand exposure and a 300% increase in site visits.

Happy Birthday from Earth

In 2012, with the world watching, NASA landed the Curiosity Rover on Mars. The day it landed is considered its birthday and to celebrate its first birthday, NASA engineers thought it would be fun if the rover could celebrate itself. So, they repurposed its onboard soil sample resonator to sing to itself, Happy Birthday. Unfortunately, this didn't have the effect NASA engineers had in mind, instead the internet quickly saw this as sad and cruel, and named the rover the loneliest robot in the universe.

For the Mars Curiosity Rover's tenth birthday we developed an app...

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