Hunting out the rogue element

Claire Spencer, chief executive at i-to-i research, describes research undertaken in January 2005 to better understand the 'rogue' 30% of the British public who did not support London's bid to host the 2012 Olympic Games.

Hunting out the Rogue Element

Claire Spencer

In the latest Harry Potter book, JK Rowling cleverly juxtaposes the threats of today's world with those of the magical world. In the first chapter we find the British Prime Minister stewing over recent murders...