Hungerstation: The subconscious order

HungerStation, an online food delivery app, introduced a new AI tool that tracked users' eyes' interest and recommended a list of relevant choices based on data to solidify the brand's position as the go-to-app for food delivery in Saudi Arabia, and strengthen HungerStation's share of wallet.

Campaign details

Title: The Subconscious OrderBrand: HungerstationProduct: Hungerstation AIIdea: VMLCountry: Saudi Arabia

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsSaudi ArabiaNon-specificAdults (26-55)MiddleThe development of the proprietary AI, its UI and UX cost around $120K. There were no extra cost for production needed for the campaign. There was no media spend as most of the communication took place on HungerStation in-app communication channels.

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