Hungarian Telekom: Kraft – A Bundle for Gen Z from Gen Z

Telekom, a telco, grew its user base by letting Gen Z customers take charge of developing a new product tailored to their needs in Hungary.

Campaign details

Brand: Hungarian TelekomBrand owner: Deutsche TelekomEntrant company: Magyar Telekom - HungaryIdea creation: Mito BudapestMarket: EuropeSector: Telecoms & utilitiesMedia channels: Radio & audio, Word of mouth, Influencers, KOLs, Online display, Television & Connected TV, Search marketing, Online videoBudget: Up to 500k

Creative assets

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