Hungarian Telekom: Kraft – A Bundle for Gen Z from Gen Z

Virag Kiss

Telekom, a telco, grew its user base by letting Gen Z customers take charge of developing a new product tailored to their needs in Hungary.

Campaign details

Brand: Hungarian TelekomBrand owner: Deutsche TelekomEntrant company: Magyar Telekom - HungaryIdea creation: Mito BudapestMarket: EuropeSector: Telecoms & utilitiesMedia channels:Radio & audio, Word of mouth, Influencers, KOLs, Online...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today