Human factors in business-to-business research over the internet

This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net.

Human Factors in BusinesstoBusiness Research Over the Internet

Joseph Brown DVL Smith LtdNigel Culkinand Jonathan Fletcher University of Hertfordshire 


The internet promises to be a commonplace feature of conducting...