Huggies: The world's first baby marathon Huggies, a diaper and baby wipes brand, increased sales in South Africa by launching a distance tracking device for babies who participated in an online marathon to prove Huggies diapers are the best for moving babies. Baby care South Africa Ladder and tools 1 - Influential Idea 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Campaign detailsBrand: HuggiesAgency: OgilvyCountry: South Africa Campaign videoRead the full case study here...