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Huggies: The world's first baby marathon

Huggies, a diaper and baby wipes brand, increased sales in South Africa by launching a distance tracking device for babies who participated in an online marathon to prove Huggies diapers are the best for moving babies.
  • 1 - Influential Idea
  • 3 - Sales Spike
  • 4 - Brand Builder
  • 5 - Commercial Triumph
  • Baby care
  • South Africa

Campaign details

Brand: HuggiesAgency: OgilvyCountry: South Africa

 

Campaign video

Read the full case study here...
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