Huggies: Parent Faming

Huggies, the baby care brand, challenged the category stereotypes of perfection in parenthood to reconnect with modern Australian parents.

Campaign video: Huggies – Parent Faming

Selected creative: Huggies – Parent Faming

Credits

Agency: Ogilvy Sydney / Mindshare SydneyAccount Director: Taylor FeelyAccount Manager: Danielle TsangAssociate Director: James CurtisClient Lead: Victoria McKeownColourist: Daniel MatotekCopywriter: Lucy HayCreative Director: Ben Smith / Luke HawkinsDirector: Dylan HarrisonDOP: Peter EastgateEditor: Mark BennettExecutive Creative Director: Gavin McLeodGeneral Manager: Nathan QuaileyGroup Account Director: Jennifer GledhillGroup Creative Director: Jenny MakHead of Strategy, Sydney: Catherine RushtonProducer:Sophie...

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