Huggies: Mum ki baat

Huggies, a disposable diaper company, increased reach, views and engagement rates by gaining the trust of mothers.

Campaign details

Brand: HuggiesAgency: MindshareRegion: APAC

Strategy

Objective

Huggies, despite being a legacy brand and having very high awareness scores, had lost its market share to aggressive competition, partly due to lower consideration. As per the...

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