Huggies & Skillbox: First Hugs

Huggies, a nappy brand, launched a campaign in Russia to connect with future parents during pregnancy.

Campaign details

Brand: Huggies & SkillboxBrand owner: Kimberly-Clark & SkillboxEntrant company: Mindshare, MoscowIdea creation: Mindshare, Moscow / 12, MoscowMarket: Russian FederationSector: Baby careMedia channels:Mobile & apps, Online video,...