As the digital business service platform behind Douyin, Giant Engine is becoming a commercial tool for many organizations and individuals to achieve their business goals on Douyin, but B-end users lack emotional connection to the brand perception of Giant Engine. The platform hopes to find a new example that not only reflects the powerful and diverse functions of the product, but also strengthens emotional recognition, and demonstrates its own commercial value and social value.
Brand: Ocean Engine
Brand Owner: ByteDance
Main Agency: MT Mengtong
Launched on the market: Mainland China
Media channels: interactive/digital online (video/micro-film, social media), short video & live broadcast (TikTok)