Huge engine: 0 decibel live room

As the digital business service platform behind Douyin, Giant Engine is becoming a commercial tool for many organizations and individuals to achieve their business goals on Douyin, but B-end users lack emotional connection to the brand perception of Giant Engine. The platform hopes to find a new example that not only reflects the powerful and diverse functions of the product, but also strengthens emotional recognition, and demonstrates its own commercial value and social value.

Case Details

Brand: Ocean Engine

Brand Owner: ByteDance

Main Agency: MT Mengtong

Launched on the market: Mainland China

Industry: Internet

Media channels: interactive/digital online (video/micro-film, social media), short video & live broadcast (TikTok)


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