Hubspot: Success Stories

Customer relationship management (CRM) platform HubSpot focused on ease of use and accessibility to stand out in a cluttered category in North America and drive global brand awareness to record levels.

Campaign details

Brand: Hubspot Brand owner: Hubspot Entrant company: 72andSunnyIdea creation: 72andSunny New York Market: United States Sector: Information technology Media channels: Print - general, Unspecified, Radio & audio, Outdoor, Out-of-home, Programmatic display, Online display, Social mediaBudget: 10 - 20 million

Executive summary

HubSpot is a CRM platform with the mission of helping millions of companies grow better.

The category is crowded, with clear leaders in place, but competitors all look and operate the same. To be seen as a challenger brand, differentiation is...

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