Huawei: Nova 10 series first Metaverse virtual space launch conference

Huawei nova is a young and fashionable brand, and its fan group is called "nova stars".

Case details


Brand owner: HUAWEI

Main agency: Wavemaker China

Major agency holding group: WPP

Launched in: Mainland China

Industry: 3C Communications

Media channels:

Budget: 3-4 million

Case Summary

Competition in the 2-4K mobile phone market is fierce, and the selling points of various products are similar, and the marketing methods are converging. How can the new nova 10 attract attention and occupy the minds of core young users? Nova 10 decided to create a brand-new "press conference that everyone can participate in", and joined hands with the "Super QQ Show...

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