Huawei Mate 50 series started from Kunlun, across mountains and seas Campaign

Joy Zhu, Hoven Lo, Brian Ng

2022 is a cold winter for electronic consumption, and China's high-end mobile phone market lacks breakthrough innovations in capacity expansion, and consumers are looking forward to Huawei Mate.
Case Details

Brand: HUAWEI

Brand owner: HUAWEI

Main Agency: Shanghai Puli Marketing Consulting Co., Ltd. Publicis Sapient

Main agency company holding group: Publicis Groupe

Launched on the market: Mainland China

Industry: 3C

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), interactive/digital online (mobile & application APP, online display advertisement, online video advertisement, information flow advertisement, video/micro-movie , live broadcast, social media)

Budget: 8-10 million

case summary

Just as "adventure" is the challenge of human beings to the unknown and themselves, every generation of Huawei Mate series...

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