Huawei: How was Huawei able to turn the time spent at home into an opportunity?

Huawei, a technology company, launched a campaign in Turkey to re-target existing users who viewed products but did not purchase them.

Campaign details

Brand: HUAWEI TURKEYLead Agency: WAVEMAKER TURKEYRegion: EMEA

Strategy

Objective

The increase in the time spent at home and the distance education process, which emerged with the effect of the pandemic period, caused changes in consumers' purchasing behavior. While students 'and faculty members' need for computer technologies reveals a high supply in the market; the time spent at home also led to increasing interest in smart wearables products. With the extension of the Back to School period, while competition increasing, the demand for the MateBook 13 2020 AMD, Watch GT 2 Pro and Watch...

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