Huawei: How was Huawei able to turn the time spent at home into an opportunity?

Huawei, a technology company, launched a campaign in Turkey to re-target existing users who viewed products but did not purchase them.

Campaign details

Brand: HUAWEI TURKEYLead Agency: WAVEMAKER TURKEYRegion: EMEA

Strategy

Objective

The increase in the time spent at home and the distance education process, which emerged with the effect of the pandemic period, caused changes in consumers'...