Huawei Hongmeng's "Super Scenario" Marketing Innovation - "Multiple Angles, Multiple Loves"

Following the battle of chips and pixels, the mobile phone industry is gradually launching the battle for the whole scene ecology. Huawei's Hongmeng system hopes to use the Thanksgiving marketing node to further expand user awareness, let more people understand the function of Hongmeng, and generate purchase interest.

Case details

Brand: HuaweiBrand owner: HuaweiMain agency: HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: 3C (Computer Communication and Consumer Electronics)Media Channels: Online Video Advertising, Social Media, Content MarketingBudget: 4-5 million

Case Summary

Huawei’s mobile phone business is blocked, and the Hongmeng system needs to further expand user awareness, but the way of explaining routine functions has limited influence and it is difficult to arouse the interest of a wider audience.

Therefore, Huawei innovated "super-scene-style" communication, breaking through the...

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