Huawei: Dunhuang Super Perceptual Image

Huawei, a telecommunications company, promoted the launch of its new P40 mobile in China and its new AR Mpas feature by using it to give a virtual tour of a popular tourist destination, the Mogao Caves at Dunhuang.

Campaign details

Brand: HuaweiBrand owner: HuaweiAgency: Ogilvy BeijingMarket: Beijing, China

Executive summary

In April 2020, Huawei was set to release the P40. This latest smartphone model stood out for the exceptional quality of its camera, able to render...