Hsu Fu Chi: Chinese New Year Memory Train

HsuFuChi, a candy brand, used the nostalgic power of music to recapture relevance in China.

Campaign details

Brand: HsuFuChiBrand owner: NestléEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: ConfectioneryMedia channels: Mobile & apps, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

HsuFuChi...

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