HSBC

At a time when other savings providers were reducing their interest rates, HSBC increased theirs. This was achieved through an interactive banner reflecting how puzzling the financial markets can be, that showed how HSBC allows you to get the great rates you want.

HSBC

RMG Connect

THE TEAM

David Douthwaite – Art Director Tim Noble – Copywriter Gary Fraser – Creative Business Partner Dave Woods – Executive Creative Director June Frangue – Designer Paul Grant – Net ProgrammerHoward Boland...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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Bray Leino

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