HSBC UK: Creating a personalised onboarding experience for new HSBC UK current account customers

HSBC, a financial services brand, increased email open rates among UK customers by launching a three-month onboarding journey that delivered emails and visuals to make them feel at home.

HSBC UK wanted to turn its onboarding customer journey into a best-in-class programme to inspire loyalty, by demonstrating the world of opportunities at people's fingertips.

Strategy

For the new customer journey, the bank wanted to stay relevant at all...

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