HSBC UK: Addressing the 'no fixed address' problem

HSBC UK, a bank, partnered with Shelter, a homelessness charity, to launch its 'no fixed address' service in the UK to help vulnerable people.

Campaign details

Brand: HSBC UKBrand owner: HSBCLead agency: PHD UKContributing agency: Wunderman Thompson, Shelter, Talon UKCountry: United KingdomIndustries: BanksMedia channels: Content marketing, Mobile & apps, Newspapers, Outdoor, out-of-homeBudget:...