HSBC UK: Addressing the 'no fixed address' problem

Jenny Beral

HSBC UK, a bank, partnered with Shelter, a homelessness charity, to launch its 'no fixed address' service in the UK to help vulnerable people.

Campaign details

Brand: HSBC UKBrand owner: HSBCLead agency: PHD UKContributing agency: Wunderman Thompson, Shelter, Talon UKCountry: United KingdomIndustries: BanksMedia channels: Content marketing, Mobile & apps, Newspapers, Outdoor, out-of-homeBudget: 500k - 1 million

Executive summary

This is the story of how two brands – HSBC UK and Shelter - came together to create a partnership designed to change the lives of some of the UK's most vulnerable people and the role the creative application of media played in making an invisible problem, visible.

Over 280,000 people...

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