HSBC: The homeless bank account

Financial institution HSBC collaborated with a leading homeless charity, Shelter, for the launch of the No Fixed Address Bank Address to tackle the issue of financial exclusion and drive consideration by demonstrating that the bank was focused on financial wellbeing in all its forms.

Campaign details

Title: The homeless bank accountBrand: HSBCProduct: HSBCIdea: Wunderman ThompsonCountry: United Kingdom

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

12 months - 3 years

UNITED KINGDOM

Non-specific

Other

Low

Media: £6,000,000 Agency: £350,000 Production: £700,000

Why is this work relevant for Creative Effectiveness?

HSBC UK's collaboration with Shelter, the UK's leading homeless charity, to launch the No Fixed Address Bank Account set out to deliver:

  1. Social impact: helping to end the vicious circle of financial exclusion that keeps many homeless people on the street.
  2. Commercial...

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