HSBC PayMe - Hong Kong National Wallet
Mickey Chak, Daniel Huang, Buji Ng
PayMe is a mobile payment service launched by HSBC Hong Kong. In 2021, brands face their toughest adversity ever as consumers flock to competitors due to government-issued coupons. Brands expect to ensure high brand awareness even when competing products have strong advantages.
Case details
Brand: HSBC PayMe
Brand owner: HSBC Hong Kong
Main agency: Ogilvy & Mather Hong Kong
Main agency holding group: WPP
Put on the market: Hong Kong
Industry: Finance
Media channels:outdoor (building media, transportation network media (airplane, high-speed...
