HSBC PayMe - Hong Kong National Wallet

PayMe is a mobile payment service launched by HSBC Hong Kong. In 2021, brands face their toughest adversity ever as consumers flock to competitors due to government-issued coupons. Brands expect to ensure high brand awareness even when competing products have strong advantages.

Case details

Brand: HSBC PayMe

Brand owner: HSBC Hong Kong

Main agency: Ogilvy & Mather Hong Kong

Main agency holding group: WPP

Put on the market: Hong Kong

Industry: Finance

Media channels:outdoor (building media, transportation network media (airplane, high-speed...

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