Case details
Brand: HSBC PayMe
Brand owner: HSBC Hong Kong
Main agency: Ogilvy & Mather Hong Kong
Main agency holding group: WPP
Put on the market: Hong Kong
Industry: Finance
Media channels: outdoor (building media, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), outdoor billboards), TV (cable digital TV), print & publications (consumer magazines), Influencers (celebrity/celebrity endorsers), interactive/online (mobile & apps, online video advertising, social media), others (public relations)
Budget: 5-6 million
Case Summary
PayMe is a mobile payment service launched by HSBC Hong Kong. In 2021, brands face...