HSBC: Millennials rethink wealth

All-in-one banking account HSBC One leveraged relevant YouTube solutions and creatives based on consumer insights for its Millennials Rethink Wealth campaign in Hong Kong.

Background & Context

HSBC One, an all-in-one banking account that brings low entry threshold, and top-tier digital wealth products & services, has an important role in growing wealth with the next generation. The goal is to extend beyond just a transactional bank, but a bank that empowers them in building wealth.

It was discovered from its internal study that millennials are generally more price conscious and sensitive to short term tactical offers. They tend to use multiple banks for the most competitive investment offerings. Hence continuous value creation is essential for lasting success. It's important to amplify long term value...

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