Peter Stringham is HSBC's global marketing chief. Here, in conversation with Delwyn Swingewood, he discusses how the bank balances local and global communication requirements, the value of research, how CRM is changing marketing and where great advertising comes from.
HSBC: locally global
Stringham, HSBC, talks to Delwyn Swingewood about selling a local bank to
Exadman Peter Stringham is
the driving force tasked with turning HSBC Holdings into a single global banking
It is four years since...