HSBC: Locally global

Peter Stringham is HSBC's global marketing chief. Here, in conversation with Delwyn Swingewood, he discusses how the bank balances local and global communication requirements, the value of research, how CRM is changing marketing and where great advertising comes from.

HSBC: locally global

Peter Stringham, HSBC, talks to Delwyn Swingewood about selling a local bank to the world

 

Exadman Peter Stringham is the driving force tasked with turning HSBC Holdings into a single global banking brand.

It is four years since...