HSBC: It Takes More Than Money

Mona Hassanie, Mariam Samy, Ghida Sater

HSBC, a bank, launched a campaign in the UAE to deliver a bold point of view, drive affinity, and increase brand relevance and consideration.

Campaign details

Brand: HSBC Brand owner: HSBC Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Banks Media channels:Social media, Sponsorship - media, Search marketing, Radio & audio, Programmatic...

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