HSBC: It Takes More Than Money

Mona Hassanie, Mariam Samy, Ghida Sater

HSBC, a bank, launched a campaign in the UAE to deliver a bold point of view, drive affinity, and increase brand relevance and consideration.

Campaign details

Brand: HSBC Brand owner: HSBC Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Banks Media channels: Social media, Sponsorship - media, Search marketing, Radio & audio, Programmatic display Budget: 1 - 3 million

Executive summary

While we may be in the business of money, we wanted to show that HSBC UAE is about so much more.

“It takes more than money” was a bold new point of view that set out to salute and champion the values...

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