HSBC Hong Kong: The story continues

A multi-channel story-based campaign encouraged the Hong Kong community to see HSBC bank through new eyes, while also engaging new audiences crucial to the future success of the business.

Campaign details

Brand: HSBC Hong KongBrand owner: HSBC Hong KongAgency: Grey Hong KongMarket: Hong KongSector: BanksMedia channels: Online display, Online video, Outdoor, out-of home, Packaging & design, Social media, TelevisionBudget: 500k - 1 million

Executive...