HSBC: Green products proposition study

HSBC, a bank, launched a worldwide research study to uncover insights into delivering green banking and investment products in its retail division.

Summary

A global business has global responsibilities, and HSBC is committed to achieving net zero in its operations and supply chain by 2030 or sooner.

Every part of the business must help deliver this ambition.

HSBC collaborated with Mintel to provide insights into delivering green banking and investment products in its retail division.

The result is new insights: segmentation uncovering early adopters for sustainability solutions, a deep understanding of consumer trends and competitor activity around sustainability. New products have already been launched, existing initiatives accelerated, and future products put into development - all as a direct result of this project....

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