HSBC Bank: #WeCanWeDo

HSBC, a bank, made inroads into the fast emerging affluent segment and achieved sales targets by tapping into a powerful cultural tension in Malaysia.

Campaign details

Brand: HSBCBrand owner: HSBCEntrant company: Leo Burnett Kuala LumparIdea creation: Leo Burnett Kuala LumpurMedia: PHD Media Petaling JayaMarket: MalaysiaSector: BanksMedia channels:Content marketing, Online video, Search marketing, Social media,...