Campaign details
Brand: HSBCBrand owner: HSBCEntrant company: Leo Burnett Kuala LumparIdea creation: Leo Burnett Kuala LumpurMedia: PHD Media Petaling JayaMarket: MalaysiaSector: BanksMedia channels: Content marketing, Online video, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....