HSBC Bank: How HSBC Bank went beyond boundaries

HSBC, the bank, positioned itself as a brand for progressives and millennials with the stereotype-breaking tone of its campaign in India.

Campaign details

Brand: HSBCBrand owner: HSBCEntrant company: Contract Advertising MumbaiMedia: PHD MumbaiMarket: IndiaSector: BanksMedia channels:Content marketing, Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Websites &...