HSBC: Art of Progress

Christopher Lee, Katheryn Lui

Multinational banking and financial services organisation HSBC married pop culture with finance to change brand perceptions by creating a digital art exhibition in Hong Kong.

Campaign details

Brand: HSBCBrand owner: HSBCEntrant company: MSL - Hong KongIdea creation: MSL Hong KongMarket: Greater ChinaSector: Financial servicesMedia channels: Events & experiential, Public relationsBudget: Up to 500k

Executive summary

Multinational...

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